This is real coffee. Barrel Aged Coffee is twice Brazilian, it is coffee + liquor and if you shake it hard it becomes samba. This is an elixir to enjoy in shots without moderation. These are coffees aged in noble wood barrels where excellent whiskeys, wines, rum and of course, cachaça rested before, because nothing is more Brazilian than good coffee and cachaça. The coffees are really different, the result of a unique and meticulous maturation process imported from Denmark.
The packaging is a reinterpretation of the coffee culture in Brazil, the handmade letterings and illustrations are inspired by old beverage and cigar packaging, added to the look of the period of the Brazilian coffee cycle that began in the 19th century, rich in ornaments and details. It's like discovering something that was stored for decades in your grandmother's house and only got better over the years. That's it, this coffee is a time machine itself, it’s a coffee unlike any other coffee you've ever tasted, it's an experience. Opening this can is like stimulating your senses, from the touch of the textured paper, the glow of the copper-toned hot stamp, then the aroma and finally the taste. The objective of this project is to convey the feeling of something aged and matured, in addition to expressing the uniqueness of the product through an exclusive packaging, making the design, material and finish in line with the quality of this coffee.
Moka Clube was the first subscription service for specialty coffees in Brazil, when special coffee was only exported, they was born as a manifest: Brazilian coffee for Brazilians. They roast the best coffees in Brazil, the ones you can't find in the supermarket. They handshake who produce your coffee, this eye-to-eye relationship is a basic principle at Moka Clube: hunt, roast and sell the real coffee.
Results: A larger and more elaborate package than the previous version increased sales, the can format turned the product into a great option for gifting, it also made people want to keep it as a decorative and collectible object or reuse it as storage for other items, avoiding the packaging from being discarded. The texts and illustrations stimulated consumer curiosity and interest at the POS. People began to share more, unboxing and reviewing the product on social medias, generating spontaneous marketing. It also caught the attention of exclusive resellers and premium market networks, allowing access to consumers where previously it was not possible.
It's the union of two passions: high quality Brazilian coffee with the intense, original and sweet flavor of Yankee bourbon. This is the whiskey coffee. Rested in American oak barrels for 45 days, this grain leads to an explosion of flavors.
It is coffee & cachaça, the reward after a hard day's work in the fields. Coffee aged in Amburana wooden barrels where liters of the purest cachaça rested before. The Amburana will catch you, you will never be the same.
It's not Captain Hook, it's not a wooden ship, who is piloting the tractor is Captain Beau, with a thin beard on his face, calluses on his hand and flip-flops on his toes. Believe me, with a coffee like this, plundering your heart is simpler than it seems.
Yes, this coffee slept in the fragrant wooden cradle where liters and liters of shiraz grape rested before.
The result is a wonderful trip: Grape from Iran, oak from the USA and coffee from Brazil. That's it.
Client: Moka Clube
Photos: Os França, Diego Cagnato
Writer: Marcos Delacumbre