Flutterby is an imagined children's clothing brand. The name suggests a playful world full of colours, movement and freedom.
This project is focused on packaging, visual identity and different ways to explore the fluttering universe.
The logo can be displayed in 3 different styles combined with hand drawn illustrations and animated lookbooks.
Flutterby wants to bring an authentic identity connecting fashion with a ludic visual for kids, showing that fashion can be fun, joyful and comfortable at the same time.
I hope you like it! :)
I hope you like it! :)
