Farm Before Pharm
Vivo is a Medellín-based restaurant which offers healthy preparations using ingredients that were very carefully planted and harvested, from seed to crop to then be transported to the city. According to its owners, the food’s origin is the key to health, and that is why they decided to grow their ingredients in their farm in order to guarantee their traceability and thus to be able to strengthen the restaurant's value proposition.
While designing their logo, we saw a great opportunity to recreate plants growing from the soil, which allowed us to communicate the brand’s essence in a very effective way. Vivo promotes the origin but also goes beyond in terms of aesthetics, with blocks of warm and energetic colors. This idea also transpires in the dishes, decorated with edible flowers.
We managed, through design, to transport an idea from the farm to the table, preserving the countryside while taking it to the city, where an audience can easily process it. As a brand, Vivo stands out for the simplicity of its message, and for its great effort in selecting ingredients.
Made by invade.
Photography by invade design
Art direction by Elisa Angel
Interior design by Reeal