Iryna Rogova's profile

Logo, packaging and Amazon listing images design

Marilinas is a brand of kitchen accessories, picture frames, decor accessories, hallway rack, event/party supplies. 

The task was to create a feminine logo and packaging design for baking molds with the existing illustration in a french cafe style; and to create Amazon listing images (main images with molds, packaging, and logo on a white background, lifestyle images, images with the bakery, which is made with the baking mold's help, images with the size)


I picked up a handwritten typeface and crooked it for a playful look. The logo has an oval shape, like a French sign, which fits into the packaging concept and illustration style. It was important to make the logo vintage, but not overly complex so as not to make it classic. I also created the packaging design combined with the illustration, added lines on top, reminiscent of the awning in a French cafe; the pattern and dies also emphasize the French style. 

I drew the molds from the scratch in Adobe Photoshop, created the packaging mockups, retouched the photos, and placed the text on an oval plate which resembles the shape of the logo and matches the style of the brand.

As a finished result, I provided the client with ready-to-print files on die cutting lines for all set variations (two molds for size L, four molds for size L, two molds for size M, four molds for size M, two molds for size XL, four molds for size XL) and stylish images that correspond to the brand concept and stand out from competitors.
Logo, packaging and Amazon listing images design
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Logo, packaging and Amazon listing images design

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