Reinventing a classic brand
Anyone who has visited to Norway will recognize the Norwegian’s passion for the great outdoors and spending quality time at their cabins. Hedda Hytter (Hedda Cabins) was the first manufacturer to take the traditional construction principals and turn them into affordable, bespoke homes for everyone to enjoy. Considered a design classic, the homes have been a great success, but due to increasing competition their dominance began to diminish.
Our approach was to modernize the brand without loosing its original DNA. A crafted new monogram was created as a quality mark representing the build quality of the product. And new photography provides inspiration for those considering a cabin and the unique lifestyle that comes with it. The new brand identity has been implemented across all channels including: print, video and social media.
Internally there is renewed sense of pride and focus for the people at Hedalen where the cabins are carefully crafted. The new communication drive has been met with great enthusiasm providing a broader reach with direct enquiries increasing dramatically.
Art Direction: Kjartan Haugen
Styling: Kråkvik D'Orazio