This is an online comp shop for ​Urban Outfitters, looking at a direct competitor and an aspirational one in addition to the brand itself - In order to effectively connect to consumers and explore the traditional and digital media advertisement. By comparing Urban Outfitters to H&M (direct competitors) and to Nike (indirect competitor) we will review their use of Social Media and their choice of Advertisement and how effective Urban Outfitters is and a SWOT to show their strength, Weaknesses, Opportunities and threats.