Inspired by the brand name itself, Bobatale's brand identity was inspired by a fairytale creature commonly seen in various fairytale depictions. Their motto: “bringing various communities together.” inspired us to choose the 'pygmy rabbit' as the brand's mascot. A rabbit is known as a creature that is often found in groups, bringing out the “togetherness” aspect of the brand. Furthermore, they can also be found in numerous amounts of old fairytale stories.

Bobatale's visual style is inspired by the late 17th Century Baroque style. The usage of serif fonts and hand-drawn illustrations were crafted beautifully to bring the oldies fairytale books vibes come alive