KALAVITA
About us
KalaVita is aiming to become the #1 Zero sugar cross-boarder nutrition brand for the Generation Z. We are wellness and nutrition startup with mission to solve real problems for millennials with nutrition science. We develop gummies that has specific use situation, e.g, office, gym, sleep, travel etc.
Design
For this project, to express the brand in a unique and youthful way, we have planned to use Morse Code as a core component in design. The logo is created by sorting the K characters in Morse Code into a stylized K. In addition, key-visual is used by dots - bricks that help develop unique cipher coding ideas in packaging design or media publications, making it possible for the brand to convey positive, concise, energetic messages in a unique way. 4 colors are selected to bring modernity, youthfulness, creativity and dynamic to the brand. This project includes logo design, key-visual, publications, packaging and a brand guidelines.
Creative idea: Cuong Luu, Linh Tran
Design: Cuong Luu, Linh Tran, Linh Cao
Design Packaging: Linh Tran, Cuong Luu
Edit book: Cuong Luu
2020 - Brand ID
