Gam-Sung Market
It is the ‘Gam-Sung Market’ project, a new brand of the franchise brand, ‘Gamsung Coffee.’ ‘Gam-Sung Market’ is a brand that sells different snacks or goods in addition to the coffee and dessert provided by ‘Gamsung Coffee’ and the Korean retro style is preserved while a more modern and sophisticated design is added to develop an identity design that would be interesting to customers of different generations.
‘Gam-sung Market’ is a brand that sells different snacks and goods and the Korean retro style is preserved while more modern and sophisticated designs were used to disclose an identity design that can arouse interest from customers of different generations.
A friendly and round logo design and a variable symbolic design system were applied so that varied graphics can blend in with the overall application. In addition, the humorous quotes that are hidden here and there in the package stimulate fun an excitement in daily life and makes people want to possess it or give it as a gift.
‘Gam-sung Market’ is a brand that encouraged a space and communication shared amongst various generations. This includes a boss and a new employee, a parent and a child, and even formal business relationships. We provide pleasant and comfortable communication for different social relationships and we are loved as a brand for all generations.
