Context
Food processing industry current challenges:
- Having visibility on the collection, transport and production operations in processing food products;
- Transparently share product information between farm operators, collectors, transporters and food processors;
- Provide end customers with a trustworthy and complete view for all ingredients used in a product;
- Keep high quality standards by providing real time product information;
- Enable business partners to work together in a decentralized, open platform;
- Streamline and optimize processes with machine learning and AI.
Blockchain can provide transparency and trust to the certification of product origins.
My Contribution
UI/UX and Product Designer
- Provide the creative solution and product definition;
- Translate the business challenges and key information, extracted from briefing documents, business analysis documents, product architecture, into objects and models;
- Discover and create a clear definition of the user mental model and behavior;
- Combine the user and business models into a comprehensive conceptual model;
- Communicate concepts and designs through sketches, wireframes, high fidelity comps, and prototypes (UI Design);
- Work with the development team to deliver the product.
Team
- UX / Product Designer;
- Blockchain SE;
- 2 Front-end Oracle VBCS - APEX Developers;
- Business Intelligence SE;
- OCI Integration SE;
- Business Analyst;
- Product Owner;
Process
All my projects follow a simple process with very complex methods that allow me to translate a vision into a digital product.
I'm calling the process: Vision Executed.
Inside, you can find a collection of processes and methods validated in hundreds of projects, multiple innovation programs, and used by many designers and innovators.
You can view and hack it from here:
https://www.behance.net/gallery/116957009/UX-Process-Vision-Executed-FREE-Figma-File If you are a UX / Product Designer or any type of professional, please feel free to use the process in any shape or form you want; no attribution required 😉🤟✌️
If you are interested in how these methods are applied to a specific project, please reach out, and we can schedule a meeting.
Solution
The solution consisted in Blockchain Tracking - Enterprise SaaS Cloud Application that can be accessed by 2nd and 3rd parties, provide visibility on the origins of materials, times and steps used in the production process.
The platform gives the opportunity to share the product’s story with the clients.
A number of product data can be registered on the ledger, including its quality, authenticity, origin, ecological footprint as well as information regrading worker rights and animal welfare.
The platform gives the opportunity to share the product’s story with the clients.
A number of product data can be registered on the ledger, including its quality, authenticity, origin, ecological footprint as well as information regrading worker rights and animal welfare.
The platform has also a mobile component used by collectors and transporters.
