Our world needs a change and this have to be in all the aspects of the diary life. Nowadays people live stressed so a new concept of relax at car is searched, always under the quote less is more. The objective of this project is to translate the freedom and tranquility that brings the sea but with a sexy and actual aspect into new materials and shapes. To achieve this, first, a brief design which reflects the values which have been looking for, as freedom, flowing movement and colour trends regarding PANTONE spring and year tendencies, has been created, all with a young but sober style. Second, those ideas have been translated into materials: organic shapes and curves combined with matte and gloss finishes. The shapes have been developed using natural elements as a pinecone or skin on hand, looking for natural feelings. So, the last step concludes is showing those materials in different parts of the car, carefully choosing each and matching each texture with each form. The result is a car that looks young and cheerful and follows the latest trends without distancing from the nature that surrounds it.
Color&Trim
Published:

Color&Trim

A project based on color&trim on automotive design for Maier Design Award.

Published: