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    What if... hipsters knew what's really inside piñatas?
    Published:
BED HEAD BY TIGI ASKED TAXI EUROPE & DUTCH RODGER FOR CREATIVE IDEAS TO INTRODUCE THEIR BRAND NEW LINE OF CANDY FIXATIONS: SWEET COTTON-CANDY-SMELLING STICKY TOFFEE STUFF TO STYLE ONE'S HAIR WITH.
Piñata Anatomy: Carmichael Collective
ANSWER: A CAMPAIGN REVOLVING AROUND A MOST APPROPRIATE ADVERTISING PROPERTY WHEN IT COMES TO CANDY RELATED MATTERS: THE PIÑATA.
directors: Tim Brown & Nicholas Gurewich
THE CAMPAIGN FEATURES A GROUP OF VICIOUS HIPSTERS HUNTING PIÑATAS TO GET TO THE CANDY TEXTURED TIGI PRODUCT THEY'RE STUFFED WITH...
THE PIÑATA BEING THE KEY ADVERTISING PROPERTY MAKES THE CAMPAIGN GO 360º EASILY. IT CAN BE USED FOR PACKAGING THE CANDY FIXATIONS PRODUCT, AS AN EYE-CATCHING INSTORE PRODUCT DISPLAY...
...OR WHAT TO THINK OF BUILDING THE WORLD’S LARGEST PIÑATA FOR A PR-STUNT/SAMPLING EVENT TO ACQUAINT THE TARGET AUDIENCE WITH THE NEW RANGE OF CANDY FIXATIONS? BRING YOUR BASEBALL BATS AND STICKS!
ALAS, DUE TO UNILEVER BUYING TIGI AND CUTTING THEIR BUDGETS, THIS PROJECT DIDN’T MAKE IT TO THE STAGE OF FINALIZATION/REALIZATION. ADDITIONAL CREDITS TO THE TEAM AT TAXI EUROPE AND EXTERNAL CREATIVES:
 
 
strategy: CORINNE GENESTAY
account handling: CHRISTOPHER ANDREWS
art directors: RIK EYSINK SMEETS & NICK VAN BEIJNEN
Piñata Anatomy: CARMICHAEL COLLECTIVE           
video directors: TIM BROWN & NICHOLAS GUREWITCH
 
 
ANY QUESTIONS OR ENQUIRIES? DROP US A MAIL.
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