Flyers and other promotional pieces to advertise Festa del Grafisme 2009 (graphic arts festival). This is a festival is a meeting pont for graphics professionals, students or just current people who are curious about the event.
The following promotional articles were designed by Ane Miren Maguregui, Julen Urra and I. This project was selected to appear in the book Select H. Graphic Design from Spain by Index Book.
The aim of the campaign was making the audience interact with the flyers. To achieve this, we designed an A5 size sticker-pamphlet which consisted of a frame and inside it all the information about the event. The information part could be removed and all you had left was the frame, and on its bottom the sentence "This is graphics". Anyone could stick the frame in order to frame whatever they thought it was graphic arts.
Video showing the use of the festival's flyer
Different frames and colours for the flyers
We also designed some other smaller and bigger stickers that could be stuck anywhere. These included sentences like "the graphic arts festival is at the border" (it is held in Portbou, very close to France), "the graphic arts festival is interactive" or "the graphic arts festival is for everyone".
thanks · jordienolie
