Deriva
Deriva is the deflection of an old model, wanting to make its audience doubt our social reality while opening up the possibility of different solutions. A collective made of journalists, photographers, documentary makers, communicators and teachers based in Barcelona who seek to create social journalism through their digital platform, in which they’ve been developing different types of projects as a form of social intervention.
From the graphic treatment, an appealing but disruptive identity was created in all its applications and uses, that could be still recognizable while communicating its values. Its graphic identity was based on a research that strived to find the essence of the collective and translated it in two typefaces: one serif – Zangezi – to reflect a more experimental side balanced with a the more neutral Kern.
Creative Direction: Réplica
Design: Réplica and Cristóbal Riesco
Web Development: Feijoo-Montenegro
Typefaces: Zangezi by @typodaria & Kern by @pizzatypefaces
Typefaces: Zangezi by @typodaria & Kern by @pizzatypefaces
