I decided to go with bright colors to pop against the dark background. I wanted this to not only draw the eye but appeal to the audience, I am gearing the vapes towards a younger crowd. Primarily people who would vape in their 20's to 30's. The white text appeals to all smokers/ nicotine addicts though (including a crowd of 40's and up) This expands my target audience and solves the issue of being to seclusive. This is not necessarily saying it's for people looking to quit smoking cigarettes in every ad but it is definitely saying that it's better to get vaporized in a clever way rather than to smoke a real cigarette.
