I choose sunglasses as my product because I think that I will have many different option and can use different techniques with this product like reflective lenses getting reflection, model with product or a more still life approach. Also sunglasses have a lot of advertising already so looking for ideas and inspiration for this product is going to be more helpful.

My Client & Competitors 

For my product of sunglasses I found that there are many brands often high end brand which makes there advertising very high end to attract the audience that could buy there product and into the luxurious and glamorous aesthetic these brand are selling through there products. 

From my research I think I want to use a high end brand but also one that a little more creative in the approach as I want to try different techniques.

Previous Gucci Campaign 

Some Famous Sunglasses brands & Competitors to my brand are...

-Ray Bans 

-Balmain

-Celine

-Chanel

-Versace 

-Carrera

-Alexander Mcqueen.

-Burberry.

-Bvlgari.

-Chloé

-Christian Dior.

-Dolce and Gabbana

Past Campaigns From Competitors 

THINK: Want to look like the model in the campaign and use the expensive and luxurious sunglasses

FEEL: feel glamorous, expensive and luxurious through the product 

DO: buy and use the sunglasses to feel all those things 

I think this research of my product has helped me understand which brand I want to shoot my images for but also looking at other brands for inspiration on how to take my images to achieve that high end look for my images.