The campaign plays on the word "Capo", wich is the Italian word for both "Cloth" and "Boss" and has a dig at the Italian ruling class, like finally an intelligent *boss/cloth*, finally a *boss/cloth* that doesn't ask me that much ecc. The force of the campaign lies on the very cheap prices of the brand. Enjoy!
Client: Piazza Italia
Advertising Agency: Diaframma, Florence, Italy
Creative Director: Stefano Ginestroni
Art Director: Stefano Ginestroni, Lorenzo Guagni
Typography: Lorenzo Guagni
Copywriter: Lisa Cecconi
Photographer: Carlo Furgeri Gilbert