After having redesigned their site in the previous year, Cali Camp was enjoying a new level of success... but was also noticing competing area camps replicating their methods. Cali Camp wanted to stay ahead of the game. So we made a round of SEO updates to their site including a keyword analysis and integration, meta data enhancements to increase click-throughs from search results and social media shares, blog post teaser integrations, social media profile posting strategies, and a powerful new footer across the site.
Social media profiles were unified to enhance the brand and reinforce time-sensitive messaging about summer camps, in support of an overall social media content strategy. Facebook got a freshly designed tab to help introduce visitors to the camp, in support of first-time visitors to the Facebook page who were arriving via Facebook advertising. Dynamic areas on this page allow Cali Camp staff to keep special notifications and information up-to-date.
And the new footer behaves as a site map with lots of extra useful info to find the camp and subscribe to email news – making it an all-in-one tool for visitors to the site and search engines.