Grains is a company that delivers healthy meal kits to working adults in the CBD area. This company aims to help provide good quality food without the hassle of grocery shopping and meal planning to those who have busy lives. Grains is subscription service food that caters and delivers weekly menus and quick meals for busy working adults within the CBD area. Grains prides itself for its element of convenience, reducing food waste and environmentally conscious practices.
A recipe brochure will be included in every meal kit. It explains the origin of the dish ordered and benefits of the ingredients in the dish. It also includes the instructions to cook and prepare the dish.
The website introduces the company and its message to new comers. Users can subscribe to daily or weekly meal kits. Users can also buy individual meal kits for the next day or choose the day.
The posters will be displayed in train stations near and in CBD areas. It aims to educate audiences on nutritional facts of some ingredients (in this case, Cherry Tomatoes and Arugula) and encourage audiences to get to know the ingredients in their meals.
Similar to the posters, posts on their Instagram page aims to educate and encourage audiences to cultivate a healthier lifestyle through meals.
