Binkypop is a simple, fun, and social way to let your little ones Wear The Share. This dynamic parent duo customizes one-of-a-kind onesies and t-shirts with your favorite Instagram and Facebook photos – all manufactured, printed, and shipped with love from Downtown Los Angeles.
With the growing use of smartphone cameras and the improving quality of photos taken by these cameras, social sharing platforms have seen a strong rise in popularity. In particular, Instagram’s artistic filters, simple geotagging, and seamless social sharing have made it a popular favorite… especially for parents. BinkyPop prepares itself to be the essential analog realization of every digital documentarian's obsession.
Our design process took a four-pronged approach to emphasizing how useful and fun creating a Binkypop can be:
1. It’s Personalized: We emphasized that products are made on demand, and came up with great taglines to make customization personal.
2. It’s Easy: We created friendly how-to graphics and built a fluid create-and-buy process.
3. It’s Meaningful: We create examples to show how products can be customized to crucial new moments in a child’s life.
4. It’s Social: Integrate social sharing tools, including those for popular content sources.