The world is a different place as we know it. Athletes and consumers are now adapting and redefining the way they play sport. The year gone by has left many feeling uncertain, anxious, and low on energy. Adidas with the launch of their greatest running shoe ever - ULTRABOOST 21, has created – the 'Hi Energy Week' - a unique energy return challenge to inspire people to not just have intent but turn them into actions.
We create a digital experience with multiple specialists online, it was an online city dedicated to the new ULTRABOOST 2, the 3D model city fulfilled with different buildings had interactions and challenges where the users were able to connect to conferences of professional athletes.
