Black Friday
Cards Business team
Egypt
04.11.2020
Black Friday Credit Cards Campaign will be starting from for 2nd weekend in November which will be 12th November , Campaign will be letting All Credit cardholders install the purchase done every weekend in November with 0% over 6 Months Tenor with below minimum Spend
Classic/Gold : Minumum transaction for 0% offer will be EGP 7,500
Platinum : Minumum transaction for 0% offer will be EGP 10,000
What is the problem or challenge or opportunity that this marketing campaign must address?
What is the problem or challenge or opportunity that this marketing campaign must address?
Enhancing & increasing high ticket spend as we are offering instalment option with 0% interest rate not for specific merchant but across all
Enhancing & increasing high ticket spend as we are offering instalment option with 0% interest rate not for specific merchant but across all
State your business objective. What do you want to achieve?
Increase Credit card Spending
Who is the target market?
Existing Credit cardholders
Please provide all information you have about the competition
The proposition
0% instalment plan over 6 months
Distribution
Social Media “ Facebook , Instagram & LinkedIn”
SMS to cardholders Cairo Club Visual Screen
