SpyCloud’s existing site offered a modern aesthetic but was lacking critical components for success: intuitive navigation, effective user engagement, and high-quality lead generation. Additionally, the site provided a confusing administrative experience, making it challenging for nontechnical staff members to make any updates.
As SpyCloud grew, so did the need to better inform and educate potential customers about its powerful Account Takeover solutions. SpyCloud approached HMG looking for an agency partner that could help the brand better define its direction and purpose and equip it with a scalable digital solution that better engaged target audiences.
Before starting on visual design, we dove into establishing an intuitive sitemap and content hierarchy that better communicated SpyCloud’s value to the specific users visiting the site.
With the challenge of needing to create a site that equally engages different audiences with varying objectives, our design team used the personas defined in brand strategy to create user journey maps, illustrating the different journeys possible for users on the site.
Our goal with the visual design of the website was to leverage the brand equity SpyCloud had already established with its modern brand aesthetic. Starting with SpyCloud’s powerful hexagonal logo, we capitalized on the unique shape as a core design element throughout the site.
We also leveraged the circuitry imagery found in the logo as a secondary design element. Adding to the rich iconography and illustrations SpyCloud already had, we further equipped the brand with a set of custom-designed icons and graphics that were put to use throughout the site.
When it came to the development of the site, we knew developing a custom-theme on the WordPress framework would provide the best administrative solution for the SpyCloud team. We then incorporated the Elementor Page Builder as a user-friendly tool that would equip staff members to own the administration of the site.
We also custom developed the WordPress instance to be compatible with the migration to a static environment.