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Washington Redhawks - Brand ID Proposal

Branding


NOT YOUR MASCOT

"Redskin" is a descriptor for Native Americans, the origins of which are disputed. Although by some accounts not originally having negative intent, the term is now defined by dictionaries of American English as "usually offensive", "disparaging", "insulting",  and is avoided in public usage with the exception of its continued use as a name for sports teams." - Wikipedia.com



                                                                                       





 
 
No diplomatic occasion was valid until authenticated by the exchange of wampum. It’s presentation was a gesture that required a repricocal effort on the part of the recipient. Acceptance of the gift of wampum implied the acceptance of its message. In a way, wampum functioned like a certificate. This wampum belt is an abstract representation of an alliance between two peoples, signified by the straight path running between them. 
 
 
 

UNIFORM TEMPLATE BY ANDREW HARRINGTON
 
 
The uniform’s stripes are inspired by the two row wampum belt which represents an agreement between the Haudenosaunee and the European Colonists. Although the agreement is several hundred years old, the message it communicates is still important today. The two lines symbolize two paths that each should travel side by side and co-exist in mutual respect and harmony. 
 
 
Washington Redhawks - Brand ID Proposal
Published:

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Washington Redhawks - Brand ID Proposal

New identity proposal for the Washington Redskins

Published: