Emerging SEO Technologies & Their Applications
SEO is a constantly changing field that has to remain always updated. What worked a few weeks ago may not be relevant today. As an SEO expert, you need to stay updated with the emerging technologies and latest trends to meet the clients’ demands in this industry. This is the only way that can help you to grow your business and become more efficient. With the springing up of new companies every day, the competition for grabbing the attention of more and more heightens. Staying updated with the latest SEO trends will help you meet the search engines’ specific requirements and rank your websites.
This article will share information about the latest technologies emerging in SEO and how they impact SEO.
NLP or Natural Language Processing
Google rolled out the BERT algorithm in the year 2019 officially worldwide. With this update, NLP came to the fore, which affects search query. The NLP has made it possible for Google to understand the meaning of a specific word in a sentence by looking at the context. For example, suppose any user searches for the query “2019 Canada traveler to USA needs a visa”. In that case, Google thinks this query is an informational one in which someone wants to confirm if the USA citizen can travel to Canada without a visa. Therefore, the search engine displays an article published in the Washington Post answering the same question at its top result page. On the contrary, this search’s context is someone willing to travel to the USA from Canada and needs a visa for it.
While Google could not find out the meaning of such queries in the past, the search engine can easily understand the context behind the asked question with BERT updates. Now, it can provide the correct information to the users.
How You Can Utilize NLP in Your SEO Processes
You can concentrate on creating informational and high-quality content that can accurately answer your website visitors’ search queries. It is crucial for NLP.
NLG for Short-form Content
SEOs can produce much more meaningful sentences and phrases with natural language generation, just like a natural language. But, it can only do it by using technology. NLG uses automation to remove any burden and helps the content creators polish their content and read better.
How to Use NLG in Your SEO Processes
You can find a lot of cases in which SEO experts have used NLG technologies. The users can use the tool, Copy.ai to create hero text for landing pages, the primary text for Facebook, the subject line for emails, blog introductions, meta descriptions, listicles, and many more.
TF*IDF
TF*IDF is the acronym for “Term Frequency times Inverse Document Frequency.” It measures how the user uses a term on a specific page and compares it to a collection of pages for that keyword. While looking at this technology’s functioning, it seems that it measures the density of keywords; actually, it compares the frequency of keywords in a large set of documents.
How to Use It?
The tool suggests some keywords and phrases that you remove or add from your web pages. AS an SEO professional, you can optimize your web page based on the tool’s suggestions to meet the required score instructed by the tool for the specific keyword.
GPT-3 for Automated Content Creation
GPT-3 API has been trained with a large pool of datasets that includes relevant historical books, Wikipedia, and the Common Crawl dataset. All these inclusions have made it easy for the tool to mimic the writing style of humans.
How to Use It?
You can use GPT-3 to write great emails conveniently that can help you to grow your businesses.
You can create the first draft of your content using GPT-3.
SEO A/B Testing
In SEO A/B testing, the users are not end-users, but Google bots usually appear on the page’s same version.
How to Implement It?
There are various ways to use SEO A/B testing. You can test meta description, H1, and title tags. The advanced or intermediate level SEO experts can test internal anchor texts, AMP pages, new content, schema markup, etc. For example, SearchPilot ran SEO A/B testing for an internal link for the shoe store and saw an increase of 20 percent in its organic traffic. When you conduct SEO A/B tests, it helps you to know what will work well for your brand and what does not. It allows you to make more informed and better decisions.
Automated Optimization of On-page Content
When you create long-form content, you go through many things like checking the top-ranking pages on search engine result pages, going through the piece of content, identifying missing points, creating a better outline for your content, and many more.
How to Use It?
Instead of spending hours going through the content and researching the information, you can use some SEO tools like Content Harmony and Frase AI. With these tools, you can shorten your time that you take to research for the content and automatically create content briefs meeting visitors’ search intent in less time.
Non-text Content Factors
Non-text factors can help you provide your website visitors a great user experience and become more prominent in SEO. Some of these non-text content factors that can have a massive impact on SEO include infographics, graphs, audio clips, charts, images, and downloadable files like PDFs.
How You Can Use Non-text Content Factors for SEO
Venngage: You can use this tool to create eye-catching infographics to grab the attention of your readers.
Canva: The tool can create non-stock and high-quality images for your web pages.
Animaker: The tool will help the users if they don’t have any design background and are willing to create animated videos.
New technological developments are playing a crucial role in every field. The SEO industry is also not an exception to this. If you want to remain at the top of this industry as an SEO professional, then stay updated with the latest and emerging technologies and apply them in your work.
