A YCN Brief, the aim was to get men aged between 18-24 drinking Bacardi again, our approach "every bottle tells a story'" to get the viewers telling their story to us throug social media, here is one of the responses we had!
"When i drink Bacardi i feel like a pirate, i have gone back in time! the drink warms me and i just want to have fun and go down and relax on the beach!" Daniel Short
