IS A YOUNG FRENCH RAPPER FROM ROUEN
LAST NOVEMBER CAME OUT HIS 3RD PROJECT
" BIENTÔT À LA MODE "
DURING SUMMER & FALL 2020, I'VE BEEN WORKING WITH RILÈSUNDAYZ (MUSIC LABEL) ON YOUNÈS PROJECT.
BALM WAS MEANT TO BE A COLLABORATION OF 5 TRACKS BETWEEN YOUNÈS AND THE MUSIC PRODUCER DON CARLITO.
THE MAIN IDEA WAS TO HIGHLIGHT THE DEFFERENCES & COMPLEMENTARITY OF THE TWO ARTISTS :
A GOOD COP / BAD COP DUO, BUT MORE SUBTILE: ONE IRONIC & WICKED, THE OTHER DARK & GLOOMY.
WITH THAT IDEA, CAME UP THE AESTHETIC OF THE POSTERS OF THE 70'S COP MOVIES.
BUT THE PROJECT GREW UP: 3 OUT OF THE 5 TRACKS BECAME COLLABORATIONS WITH 2 OTHER PRODUCERS: 2K & ALEX GROX.
FROM THE INITIAL IDEA, ONLY THE AESTHETIC REMAINED.
THE COVER ILLUSTRATE EACH OF THE 5 TRACKS & THE MAIN PUNCHLINE OF THE PROJECT,
"ON VEUT BIEN SAUVER LA PLANÈTE, MAIS ON VEUT PERCER D'ABORD."
"we are willing to save the earth, but we want to make it first."
