We launch the global campaign for the FCB Jersey Especial Edition El Clásico, under the concept “Una Samarreta ens Agermana” (One shirt unites us) -from the club’s anthem “One flag unites us”. We turning the jersey into the flag of all culers -supporters of FC Barcelona-
The global concept was created in Catalan for all market. The best possible choice to wear it was Carles Puyol, the legendary captain of the team. An icon with legitimacy to give a motivational speech to fans. For the campaign we created many piece of different touch of point (Tvc, RRSS, Print, Influencer Marketing, CRM, Retail etc.)
The jersey sold out in 3 week, the video was viewed more than 4 Millions time in only 1 day, more than 6 million of organic interactions, the press of all the world talk about the jersey and campaing.