Lefleo is an online store with creative toys aimed at children up to 12 years old. Brand philosophy is based on keeping the balance between online and offline reality. Lefleo empowers children to explore and reach their full potential. Brand tagline says “more than toys”. Toys offered by lefleo build the assets for the future like ability to work in a team, creativity, emotion’s management, focus and concentration, algorithmic thinking and many more. They teach children to experiment and problem solve.
Brand name "lefleo" refers to the childish pronunciation of the “lion” word ("lew" in polish). The lion became the brand character. It never says anything, just exists in its own friendly way. The lion's shape is built from an asterisk which is a part of the logotype and the tagline and the "l" letter from the logotype.