UNIQUE PROPERTIES
The main design challenge was to create a product for children that speaks their language. The inspiration was children's illustrations. It was decided to use this trend in design. Competitive analysis, marketing research on a similar topic was carried out, strengths and weaknesses of both packaging and the competitors' product itself were investigated.
WORK / FLOW / INTERACTION
The most important points and properties were highlighted that needed to be highlighted and displayed in the design. Based on this, several design options were carried out, then a group study was carried out, in which both children and their parents participated. Conclusions are made, corrections and accents are made.
TEST
The main difficulty and at the same time an interesting study was the very implementation of the topic of children's goods, so that the product would speak the language of children and be interesting to them.
PRODUCTION / SALE TECHNOLOGY
The package is made of thick glossy cardboard, the side is printed on matte tactile paper. In the center of the package there is a cutout in the form of a round window, in which the goods are visible. Each package contains wax crayons that do not leave marks on furniture or clothing.
