After a long period that Karamba.se had the outdated design, i got the assignment to revolutionize the way the site works and behaves. The site used to be just like any other site in the gambling business - there was a real urgent need to create something fresh that will break out of the box. A new concept was born, no more rotating main banner and flashing banners all over the place. Focus and great experience became the Holy Grail.

 

The new concept was to create a site that will feel "open" and will pull you into the gaming experience at first glance! no more flashing animations and boxed main banner. From now on the whole background of the site will act as the rotating main banner - allowing for an extremely big image that takes your breath away. By using this method we were also able to optimize the loading time and weight of images. The improvement was immediate! a great improvement in the CTR.