As a Production Designer at Fab.com, I created compelling sale images across a range of categories, including fashion, home accessories, novelty, and tech; to maximize event exposure to 10M customers. On a daily basis I worked with suppliers that ranged from small businesses to heritage brands. Due to the range of suppliers I worked with, the quality of images differed. One of the biggest challenges was conceiving creative solutions to properly market events, taking into account image quality and products, while strenghtening Fab.com brand identity and preserving our designer identity as well.
