OCTON is a full cycle marketing agency.
We have been working since 2018. We have done over 100 projects for different companies. Approach to any work in terms of efficiency and results. We like consistency, numbers and reports.
We do marketing analysis and strategy for the development of companies, develop the design of corporate websites and landing pages, maintain social networks, set up advertising in social networks and search engines.
Task: rebranding the OCTON logo and corporate identity.
It was required to develop a new logo that would combine the meanings of the previous and the new brand vision. There were wishes for the preservation of the main style-forming elements - purple color, rounded shape. The style should be laconic and convey the core values of the project.
Solution: The combination of colors and laconic forms convey the idea of calmness and trust. The circle is the main element of the style and symbolizes the focus on solving the problem. The main features of the brand after rebranding: trust, calmness, confidence.
The final logo contains visual references to the project cycle and focus on the task. The purple circle means the achievement of the goal.
The design is dominated by white. It is mainly used for backgrounds. Black is primarily used for text. Purple is most often used in a circle and for accents.