If you would have to name a single marketing agency in Finland, it would be hasan&partners — getting to rebrand them is an honor in itself.

 

The agency has always been known for its different way of thinking and I believe it is their most valuable asset — not awards or projects. That became the platform for the brand, thoughts from the people.

The execution rests strongly on showing off these thoughts and the thinking. The agency offers the box for the thoughts to live in and break out of.

 

The brand is also a challenge: If brand doesn't have anything to say, it becomes a blank brand.