Lucozade Sport - 我要挑逗你

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Lucazade sport - Lucazade challeage - Online social campaign - 2015

Do you have enough mental and physical performance?

Hong Hong people live very busy lives. We are always either trying to get work done quickly, or solving problems. It’s about time people asked themselves are they at the peak performance?

Through the challenges below we demonstrate Lucozade’s positive energy enhances performance and provoke audiences to re-evaluate whether they have enough mental and physical energy everyday. Videos were launched in social media.

We invited Ryan Lau to be the challenger. He is a Hong Kong popular icon as news reporter and anchor, current affairs commentator, columnist, blogger, multimedia creator, documentary producer and video production house founder.