Users can't easily find workouts that suit their needs, they can't share goals or information to help curate all the programs available. They ultimately struggle with navigating, doing, tracking and capturing workouts and data that is needed to set and measure goals. 

Les Mills already had a website and app powered by the Vimeo platform. 

From user feedback, via interviews and surveys, we know Les Mills customers find the Vimeo platform hard to navigate. They have issues finding the workouts they want to do, there are very little discovery options, they can’t view or save the workouts done and have troubles with the email-for-password sign-in method. Not only is the platform hard to navigate but the technology restrictions stop us from creating great customer experiences. 

Improving our experience would help us see an increase in users staying past our free trial period and get them to their Aha moment quickly. This in turn would improve acquisition and life time value.

Using human centred design we set out to create a product that was viable, feasible and desirable. We worked through the stages of Discover, Define, Develop and Deliver.

We interviewed over 30 different users across 3 different markets to understand how they use the app currently and what features they desire. 

We were able to walk our users through a prototype of our designs to get direct feedback and help iterate our design ideas. This then gave us clear themes and guidance. 

We then assessed all our features by feasibility and desirability to define what we needed to focus on for the redesign.