Possessing over 30 years of sales experience in the healthcare industry, Kevin Lilly formerly served as the senior vice president of sales at MiMedx in Atlanta, Georgia, which develops biotherapeutic treatments for advanced wound care. As part of his efforts to establish a robust and innovative sales team, Kevin Lilly developed recruitment campaigns that targeted sales leadership talent from across all healthcare sectors.
Emphasizing cross-functionality when building a sales team can bolster creativity and consumer understanding by bringing together professionals with diverse knowledge and experience. Here a few other recruitment tips for creating top healthcare and medical sales teams:
1. Prioritize scientific and technical comprehension
In addition to sales-related skills, you should prioritize talent with knowledge about your products and a basic understanding of scientific and technical terminology. Furthermore, the ability to clearly and effectively translate complex terms and processes is vital for customer-facing positions, particularly if your company’s clientele includes patients and others outside of the healthcare sphere.
2. Consider candidates who possess a multidisciplinary background
Recruiting candidates with experience in multiple fields or areas outside of the healthcare sector will enable you to create teams that can approach decisions from various angles and introduce unique concepts and ideas. For example, a biochemical engineer who also worked with consulting groups can contribute a technological and medical sales perspective.
3. Look for evidence of data mastery
Since data is inherent in medicine, proficiency in this area is essential for sales teams. Search for candidates who can support their assertions with numbers, such as by substantiating their accomplishments and professional growth through statistics and metrics.
Emphasizing cross-functionality when building a sales team can bolster creativity and consumer understanding by bringing together professionals with diverse knowledge and experience. Here a few other recruitment tips for creating top healthcare and medical sales teams:
1. Prioritize scientific and technical comprehension
In addition to sales-related skills, you should prioritize talent with knowledge about your products and a basic understanding of scientific and technical terminology. Furthermore, the ability to clearly and effectively translate complex terms and processes is vital for customer-facing positions, particularly if your company’s clientele includes patients and others outside of the healthcare sphere.
2. Consider candidates who possess a multidisciplinary background
Recruiting candidates with experience in multiple fields or areas outside of the healthcare sector will enable you to create teams that can approach decisions from various angles and introduce unique concepts and ideas. For example, a biochemical engineer who also worked with consulting groups can contribute a technological and medical sales perspective.
3. Look for evidence of data mastery
Since data is inherent in medicine, proficiency in this area is essential for sales teams. Search for candidates who can support their assertions with numbers, such as by substantiating their accomplishments and professional growth through statistics and metrics.
