Brand Identity
A sample of some of the branded material created for the brand
Brand Guidelines
Brand guidelines that covered both the parent brand and the secondary Kids brand.
Tags, cards and boxes
Tags that will be used as part of the package of a gift.
Product Photography
The images taken also had to be separated from the backgrounds to extract a transparent version that would be used in different marketing materials and applications that would utilise the brand colours to add visual interest and build on the brand identity.
Inflight Catalogue
Using the images of the actual gifts and complimentary images an inflight catalogue was created to advertise the range of gifts available and with each edition one or two of the local craftsmen and craftswomen who supply the gifts would also be featured. All gifts are sourced from local makers
YOU Kids
You Kids is a secondary arm of YOU, that specialises in gifts for Kids. The branding and identity was developed as an extension of the primary brand, and also introduced a multi coloured palette to add a pop and bright look. The typeface is a handdrawn "cursive" style that was later vectorised to clean up the edges and for a uniform thickness.
Packaging Design
A bold and unique packaging design was also developed based on the "Kids" typeface. Different coloured packaging designs were produced and the different colour combinations added some modest fun and bubbly visual style
Prototyping
Making some physical prototype tags to get a feel for the propotion, legibility and testing different print material of the final design
Making some physical prototype tags to get a feel for the propotion, legibility and testing different print material of the final design
