To launch WASHINGTON, a two-part documentary special for President's Day, we take on a more light-hearted social campaign to draw in younger audiences with the use of memes and factoid swipe throughs. These included a group text from the Founding Fathers, the Dolly Parton meme and placing Washington onto a magazine cover as a lead-in for a factoid regarding his popularity during his time.
WASHINGTON - Social Campaign
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WASHINGTON - Social Campaign
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WASHINGTON - Social Campaign
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