Panimation Rebrand
Panimation (previously known as Punanimation) is a multi-platform community started in February 2015 by Hedvig Ahlberg, Linn Fritz and I.
We were a bit tired of our industry being too much of a boy’s club, so we decided to do something about it. Punanimation started back then as a Facebook group, aiming to bring the ladies together. Although we were originally just 3, today our whole community is built by over 4000 women, trans and non-binary friends from all over the world, working within the many different fields and specializations of animation and motion graphics.
Promoting gender diversity in the animation and motion industry has always been our main goal. And a value that has always been in our core is dialogue: being open to listen, discuss, review, change and reinvent ourselves whenever needed.
So in 2019 we decided to change names to make our community increasingly more open and inclusive to non-binary and trans animators too. The video above was made to promote that name change. The wonderful character animation was done by the super talented Mélanie Gohin.
Role: Direction, design and additional animation.
(2019)
Styleframes:
Original sketch:
