ROOTS CHIPS
ROOTS is a brand that was created with a lot of love and passion from Greek products. The roots are the values on which family and entrepreneurship are based and roots give the basic material of the company, the potato. The handmade process of production and the selected flavors give a gastronomic approach to the potato chips.
Our challenge was to create a brand identity which represents exactly what it is. A primary sector, with an authentic image but also with a modern means of communication. The farmer who takes care of his land and the land offering him in return its precious fruit.
The packaging series design was based on the choice of a dynamic color palette, a freestyle font, combined with the use of photography in more geometric grids.
