Google Cook off
Cooking up an earned media campaign
Client: Google Product: APAC Payments Marketing Hats Worn: Creative Direction, Art Direction, Graphic Design
Challenge: Google wants to create a cook-off challenge amongst influencers while promoting the usage of their apps. However, they have very limited media budget. How then, can we impress them enough to give us free shoutouts on their socials?
Solution: 1. Make the set so instagram-able that they couldn’t resist selfies and group pics - Photo Booth. 2. Designed personalised and very cute characters of them so that they will want to tell the whole world about it. This became the most delicious social campaign that Google has cooked up till date.
