Using the concept of gamification to balance fashion & functionality in retail.
This design concept is based on my published research on how technology plays a
role in the fashion ecosystem. The idea is to re-think the existing products as connected products which enables the brand to do more with its products and manage a 2-way communication with the its customers. This also opens new ways to engage with customers even after the sales have been made.
Using open source blockchain developer platforms, the brands products are linked to an Ethereum based distributed ledger giving each product a unique identity. Upon scanning the product, user gets an access to the certificate on the platform which can convey the authenticity details of the product scanned and also access to other information.