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    Swap Your Ride - Ecoboost Challenge. Ford Canada National Retail Campaign
    Published:
Test Drive to Remember.
TRUTH: A test drive can be the deciding difference when buying a vehicle.
 
A typical test drive lasts 15-30 minutes. For most vehicles, this short little trip is enough to make a decision. We think a Ford vehicle outfitted with an EcoBoost engine deserves a little while longer. After all, getting more power out of less fuel takes time to appreciate and understand.
 
We propose taking a few people on an extended test drive so they can really experience what it’s like to drive a Ford with EcoBoost. We would frame this extended test drive as a road trip from one major city to another. This would allow drivers to really understand and spend time with EcoBoost. The TV commercials would feature the highlights from the trip, while the Ford youtube channel would hold the full-length trip as well as content that couldn’t be shown on TV.
 
IDEA: Take a test drive to remember during the EcoBoost challenge
Client: Ford of Canada
Art Direction: Martin Dessureaux
Copywriter: Deric Moore
Creative Director: Randy Govang
Director: Jeffrey Karoff, Circle
Photographer: Jesse Senko