SFO has 3 terminals, 1 and 3 which are open, while 2 is currently closed for renovation. Digital renderings of the redesigned terminal have a warmer, more modern feel than the existing terminals. Featured in the redesign was cherrywood, contemporary lines and brushed silver. As contrasting elements, I felt that the cherrywood and metal worked together very well, and in addition to SFO’s corporate blue, I choose these as the colors and textures for my signage.
The concepts of the shape of my signage was based on the shape of an airplane wing, which I found appropriate for the airport. The shape is repeated in different scaled variations so that all the signage ties together and creates a dynamic presentation. Using cutouts and overlaying elements, I designed my signage to have the metal, cherrywood and blue mix interact with each other.