Client: Choice Hotels International
Project: 2011 Convention Theme and Design Development
Background: The Choice Convention is held each year for their 5,000+ franchisees. My team developed the creative theme and all the corresponding design elements that created a cohesive look and feel for the full event. Design elements included logo, email templates, registration website, 120 page printed program, mobile graphics, directional signage and specialty event materials.
Responsibility: Creative Direction / Project Management – Working with a team of 5 designers, project managers, programmers, and various outside vendors.