Heinz First Harvest ketchup is ketchup made of the first harvested tomato crop of the season and bottled within 48 hours. Therefore every bottle has its own unique number.
To launch the new ketchup variant 'Heinz First Harvest' we briefed several agencies to create a key visual, TVC, POS materials and online activation.
Heinz First Harvest Key visual - by TBWA (Heese)
Heinz First Harvest TVC, the fresh taste of summer - by awesome sauce pictures
Together with Boondoggle Amsterdam and Random Studio we created a realtime story in which consumers could track the growth of the plant and connect "live" with the plant fields in Portugal. Weather conditions were updated realtime and animated on the campaign site. The campaign was shortlisted by the FWA
A sales folder that explained the full story and campaign in 2 pages - with the keyvisual being the center fold - layout by GB10
