SMI is a digital marketing firm specialized in data analysis with a creative mindset.

The customer required from us to create a very iconic and bold brand; after a tended exploration into different styles we ended up with this abstract lightbulb isotype along with the name of the brand SMI.

PROJECT:  BRAND IDENTITY

CLIENT:  SMI (MARKETING & MEDIA)

LOCATION:  FLORIDA

ART DIRECTION & GRAPHIC DESIGN:  @OSVALDO SINE & @DANIEL SOTO