user's avataruser's avatar
Why Not Spreads
Why Not is a Colombian brand of gluten-free products that was born as a bet to revolutionize the belief that indulgence is synonymous with “unhealthy”. Through a practical, risky and irreverent personality, Why Not seeks to distance itself from traditional brands to promote the belief that good eating habits can be fun and delicious. With a visual identity powered by illustrated characters and vibrant colors, Why Not seeks to stand out on the shelves of large supermarkets and in specialized stores to capture shoppers’ attention, crack a  smile on them and ultimately, create an emotional connection that leads them to prefer a national product above the big international brands.
The idea behind the spreads' labels was born from the brand's irreverent personality, which seeks to distance itself from the traditional codes present in related products and finds inspiration in the reality of moments of consumption, without idealizing them. That is why, they seek to communicate in a very simple but bold way how provocative, smooth and indulgent their new products are, without the need of using retouched photographs or scenes of bread with spreads in an almost unreal way on their packaging, but rather they proudly assume the messiness of eating a delicious spread – so delicious, everyone will want to spread it on absolutely everything!
Why Not Spreads
201
2.1k
3
Published:
user's avataruser's avatar
Multiple Owners
Juan Montes

Why Not Spreads

Packaging design for the newest products of Colombian brand Why Not: nut-based spreads, SO delicious you won't resist spreading them on absolutel Read More
201
2.1k
3
Published: