Brand Intheblack is very happy that our Lunar New Year 2020 project is posted on Lego's Facebook page. The theme of our 2020 project is “Vietnam Lunar New Year Feast”. Its attractive visual can make viewers want to eat those foods immediately.
According to Vietnamese tradition, Lunar New Year always has a feast with special dishes that are rarely available daily. From the North to the South, although there are many different dishes, each dish is oriented towards the common cultural and traditional values of Vietnam and conveys general messages about life and roots. That is a combination of the colors of the dishes, such as thet green of Banh Chung cake and the red of Chinese sausage… to create a imbue Vietnamese traditional feast.
Brand Intheblack decided to choose some special Lunar New Year dishes to convey to viewers through Lunar New Year 2020 project. Let's take a look at our feast together.
Braised pork in coconut juice with eggs is a harmonious combination of yin and yang - brown square meats with white round eggs. 
Pork stuffed bitter melon soup means to say goodbye to difficulties and aim for a better new year with the upcoming luck. 
Our traditional feast is a symbol of prosperity and a wish for a  happy new year
Although life is getting busier, the expatriates return to their homeland and want to enjoy meals with their family, or prepare the traditional feast together on Lunar New Year. If you have the opportunity, let’s taste these traditional dishes!

#BuildOfTheWeek #branding #brandintheblack #ideas_lạ
#happynewyear #creativeagency

Credit:
Art director: Anh Luan
Lego builder: Huynh Khang
Animation: Zoi Op

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Tet comming Creative agency 2020
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Tet comming Creative agency 2020

1.4k
7.7k
33
Published: